Netto Arquitetura depended entirely on referrals for its sales, which did not guarantee financial predictability.
To overcome this, they needed a high-converting sales page to stand out from the competition.
Key points
We paid attention to transmitting the company’s expertise in the sector
Better use of available paid media resources
We resolved frequently asked questions from the public about services
We conducted a market research on the company and the competition
The sales model in the architecture niche is highly consultative, which implies that customers’ purchasing decisions tend to be time-consuming and rarely impulsive.
This is mainly due to the high value of the services offered, making it difficult for instant acquisition through a credit card, for example.
In addition, a second factor contributing to this behavior is the analytical and demanding approach of people belonging to the higher financial power layers of the population in relation to money.
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